Oil tycoon, J. Paul Getty stated, “I’d rather one percent of the efforts of 100 men than 100 percent of the efforts of 1 man.” He also stated, “money is like manure. You have to spread it around or it smells.” So what does this have to do with affiliate marketing and what is affiliate marketing?
Affiliate marketing is the revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations or a hybrid model.
Many sites on the internet earn more income from affiliate sales than they do from sales of their own products. Some site owners don’t even sell their own products; they only market the products of their affiliates. Take a look at most any site and you’ll see what I mean.
The Amazon associates program was the first online affiliate program of its kind when it launched in 1996. Today, it is the largest and most successful online affiliate program with over 1,000,000 members world-wide. They pay 10% in referral fees on all qualifying revenue made through their links.
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